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Caesars Forum Walking Challenge by Heka Health Launching at IMEX America October 16, 2018


September 7, 2018 – Caesars Entertainment Corporation is partnering with Heka Health, a ventured backed health technology company, to launch the first annual Caesars Forum Walking Challenge at the IMEX America Exhibition in Las Vegas, October 16-18, 2018. The Challenge promotes healthy lifestyles and encourages participants to engage in some friendly competition, exceed target step goal levels, and seek out different activities throughout the Exhibition to win prizes.  Prizes include great wellness experiences such as Caesars Palace Getaway packages and relaxation days at the Award Winning Qua Spa and Garden of the Gods Pool at Caesars Palace.


“Walking is one of the simplest ways to get active and live a healthier life,” notes Reina Herschdorfer, Director of Marketing for National Meetings and Events for Caesars Entertainment. “We are proud to be working with Heka Health and the IMEX Group to create a fun, social, motivating, and, most importantly, healthy experience for all IMEX America 2018 attendees.”


The Challenge also highlights the 2020 debut of the new CAESARS FORUM (, a 550,000 sq. ft. conference center connected to Harrah’s Las Vegas and LINQ Hotels. CAESARS FORUM also features a 100,000 sq. ft. outdoor plaza, perfect for wellness breaks, yoga sessions, group activities and walks in addition to opening receptions and meals.


“We are honored to continue our collaboration with Caesars Entertainment and power connected health and wellness programs at industry leading events such as IMEX America,” said Tony Salah, CEO of Heka Health. “It is extremely rewarding to utilize mobile technology and ‘gamification’ to deeply engage and motivate IMEX America event attendees all while promoting health and wellness.”


About Meetings and Events at Caesars Entertainment Corporation

The world's most geographically diversified casino-entertainment company, Caesars Entertainment offers meeting and event planners one dedicated team, united nationwide, committed to providing the most successful meeting experiences possible. With one call or email, planners have access to nearly 40 properties in 20 unique destinations, with more than 2 million square feet of meeting space and more than 42,000 guest rooms. Mix and match properties and venues within a destination under a single contract and minimum. Enjoy elite perks, rewards and privileges with our Total Rewards Meeting Diamond Program. For more information, please visit


About Caesars Entertainment

Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 47 casinos in 13 U.S. states and five countries.  Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names.  Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos.  Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.  Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.  For more information, please visit


About Heka Health

Heka Health Inc. is a venture-backed startup based in Silicon Valley.  Heka Health’s software-as-a-service platform powers custom-branded, turnkey connected health solutions.  From hypertension management to engaging wellness challenges, Heka Health focuses on aligning interests and coordinating the strengths of its partners to drive scalable reach, sustained engagement, and positive health outcomes.  For more information, please visit

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