1. INFORMATION COLLECTION PRACTICES
a. Traffic Data. Heka Health automatically gathers information of the sort that browsers automatically make available, including: (i) IP addresses; (ii) domain servers; (iii) types of computers accessing the Website; and (iv) types of Web browsers accessing the Website (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify You.
c. Web Beacons. "Web Beacons" (also known as clear gifs, pixel tags or web bugs) are tiny graphics with a unique identifier, similar in function to Cookies, and are used to track the online movements of web users or to access Cookies. Unlike Cookies which are stored on the user’s computer hard drive, Web Beacons are embedded invisibly on web pages (or in e-mail). Web Beacons may be used to deliver or communicate with Cookies, to count users who have visited certain pages and to understand usage patterns. For additional information on Heka Health’s uses of Web Beacons, see the section concerning Information Use and Disclosure Practices/Traffic Data and Information Gathered Using Cookies & Web Beacons, below.
d. Mobile Device Data. When users download, install and use the Applications on their mobile phone or other wireless telecommunications device, Heka Health automatically gathers information, including without limitation, carrier providers, a unique device identifier, geo-location information (if allowed by the user), the types of mobile devices accessing the Application, and the types of operating systems accessing the Applications (collectively, "Mobile Device Data"). A unique device identifier is a string of alphanumeric characters (similar to a serial number) used to uniquely identify and distinguish each mobile phone or other wireless communications device. Location services can be enabled or disabled at anytime, through the mobile device settings. Heka Health uses Mobile Device Data to understand usage patterns and to improve the Applications. For additional information on Heka Health’s uses of Mobile Device Data, see the section concerning Information Use and Disclosure Practices/Traffic Data and Information Gathered Using Cookies, Web Beacons, and Mobile Device Data, below.
e. Ad Serving and Usage Analytics. Heka Health uses third-parties for advertising and usage analytics for the Website and Applications. These third-parties may place Cookies on Your machine, use Web Beacons, gather Personal Information (as defined below), Traffic Data and Mobile Device Data, and log data to collect traffic and activity data in order to deliver relevant metrics, content, and advertising. We do not share your non-public Personal Information with these parties, but we may share anonymized or aggregated information with them to improve the relevancy of the ads you see at Heka Health. The collection of this information by third-parties is subject to such third-parties’ privacy policies. For additional information, see the section concerning Third-Party Websites/Applications, below. With regards to advertising on the Website, to learn more about behavioral advertising practices or to opt-out of this type of advertising, visit and
f. Personal Information. You may be asked to provide Heka Health certain information related to You ("Personal Information"). Personal Information includes, without limitation: (1) "Contact Data" (personally identifiable information about You, such as Your name and email address, as well as Your friends and contacts, if you enable access to Your contacts and address book information); and (2) "Demographic Data" (personal information about You (but doesn’t specifically identify You), such as Your gender, birthday, zip code, country, height, weight, lifestyle and exercise frequency); and (3) "Health Data" (information about Your use of the Services (but doesn’t specifically identify You), such as Your caloric intake, fitness activity, blood pressure, heart rate, and weight loss/gain). The Personal Information you provide is used for such purposes as allowing you to set up a user account and profile, providing the Website and/or Applications and related services, monitoring and improving the content and usage of the Website and/or Applications, interacting with the Website and/or Applications and with your friends and other members, to find and connect with Your friends and other members (when instructed by You), customizing the advertising and content you see, communicating with you about new features and other news, and any other purpose for which the information was collected. We may also draw upon this Personal Information in order to adapt the Website and/or Applications to your needs, to research the effectiveness of our Website and/or Applications, and to develop new tools for our members. You are under no obligation to provide Personal Information, however, not providing this information may prevent You from using certain features of the Services.
g. Third Party Services. If you create an account using Your login/ID from a Third Party Service, like Facebook, Heka Health will use Your login/ID to access and collect the information that Your privacy settings on that Third Party Service permits Heka Health to access so that Heka Health can create Your account and connect You with Your friends.
h. Information You Make Public. Certain portions of the Website and Applications may be open to other viewers, such as Your personal profile. Any information You post in these locations may be available and accessible to other members of the Website. In addition, the Website may contain features that permit You to upload, post, transmit, display, perform or distribute content, information or other data, including Your Personal Information. Any information that You choose to disclose by means of such features becomes public information. You should exercise caution when deciding to disclose Your Personal Information by means of such features, and You agree to assume all responsibility for doing so.
2. INFORMATION USE AND DISCLOSURE PRACTICES
a. Traffic Data and Information Gathered Using Cookies, Web Beacons & Mobile Device Data.
Heka Health analyzes Traffic Data and information gathered using Cookies, Web Beacons and Mobile Device Data to help Heka Health better understand who is using the Website and/or Applications and how they are using the Website and/or Applications. By identifying patterns and trends in usage, Heka Health is able to better design the Website and Applications to improve Your experience, and to serve You more relevant and interesting content and advertisements. From time to time, Heka Health may release Traffic Data and information gathered using Cookies, Web Beacons and Mobile Device Data in the aggregate, such as by publishing a report on trends in the usage of the Website. In addition, Heka Health may share Traffic Data and Mobile Device Data and information gathered using Cookies and Web Beacons with: (1) third-party analytics companies so that such third-parties may help Heka Health better understand who is using the Website and/or Applications and how they are using the Website and/or Applications; (2) advertisers and marketing partners so that such third-parties may provide You with advertisements tailored to Your interests; and (3) service providers so that we can personalize, provide and improve our Services to Your use and interests.
b. Personal Information
Contact Data. Heka Health uses Your Contact Data to send You information about Heka Health and Heka Health’s products and services, and to contact You when necessary in connection with the Services. Heka Health uses Your Contact Data (when instructed by You) to connect You with Your friends and other members with whom You want to connect with, according to the preferences set in Your account.
Demographic Data. Heka Health may use Your Demographic Data to customize and tailor Your experience on the Website and/or Applications. As with Traffic Data and Mobile Device Data and information gathered using Cookies and Web Beacons, from time to time Heka Health may release or share Demographic Data with third parties in anonymous form and/or in the aggregate, for industry analysis, research, demographic profiling and other similar purposes.
Health Data. Heka Health uses Your Health Data to provide, personalize and improve Your experience on the Website and/or Applications. As with Demographic Data and other data gathered through the Service, Heka Health may release or share Health Data with third parties in anonymous form and/or in the aggregate, for statistical analysis, research, demographic profiling and other similar purposes. In addition, Heka Health may share your Health Data along with some of Your Demographic Data, in anonymous form and in the aggregate, with other Heka Health users so that You and other users can compare their own personal fitness, health and wellness situation relative to the entire Heka Health community.
c. Other Disclosure Practices
Disclosure in Connection with Services. Heka Health discloses Personal Information to those who help it provide services, including those who perform technical, administrative and data processing tasks such as hosting, billing, fulfillment, and data storage and security.
By Law or to Protect Rights. Heka Health discloses Personal Information when required to do so by law, or in response to a subpoena or court order, or when Heka Health believes in its sole discretion that disclosure is reasonably necessary to protect the property or rights of Heka Health, third-parties or the public at large.
4. EMAIL COMMUNICATIONS FROM HEKA HEALTH
In providing the Services, You may receive periodic email communications from Heka Health regarding the Services, such as new product offers and other information regarding the Services, which are part of the Services and which You cannot opt out of receiving. You may also receive periodic promotions and other offers or materials Heka Health believes might be of interest to You. You can opt-out of receiving these promotional messages at any time by (a) following the unsubscribe instructions contained in each message; or (b) changing the messaging preferences in Your account.
5. EMAIL COMMUNICATIONS FROM MEMBERS
By finding and connecting with Your friends and other members, You may receive electronic communications, including email and personal messages from other Heka Health members. You can manage the messages You receive from other members by changing the messaging preferences in Your account.
6. SECURITY OF PERSONAL INFORMATION
Heka Health has implemented and maintains reasonable security procedures and practices designed to protect against the unauthorized access, use, modification, destruction or disclosure of Your Personal Information, however, despite these efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse. In the event that Your Personal Information is compromised as a result of a breach of security, Heka Health will promptly notify You if Your Personal Information has been compromised as required by applicable law.
7. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION
If You have an account, You can access and modify Your Personal Information through Your account, at any time. If you completely delete all such information You will not be able to access or use the Website and/or Applications correctly. If You would like Heka Health to delete Your Personal Information from its system, please contact us at with a request that we delete Your Personal Information from its database. Heka Health will use commercially reasonable efforts to honor Your request; however, Heka Health may retain an archived copy of Your records as required by law or for other legitimate business purposes.
Heka Health wants Your Personal Information to be complete and accurate. By using the Website and/or Applications, You represent and warrant that all information You provide on any registration form or otherwise in connection with Your use of the Website and/or Applications and Services will be complete and accurate, and that You will update that information as necessary to maintain its completeness and accuracy. To confirm the completeness and accuracy of, or make changes to, Your Personal Information, please visit Your personal profile.
8. THIRD-PARTY WEBSITES/APPLICATIONS
10. CHILDREN'S PRIVACY
Heka Health does not solicit or knowingly collect personally identifiable information from children under the age of 13. If Heka Health obtains actual knowledge that it has collected personally identifiable information from a child under the age of 13, Heka Health will promptly delete such information from its database.
11. INTERNATIONAL USERS