May 19, 2016 - The American Diabetes Association is once again partnering with Heka Health, a Silicon Valley based health technology company, to power their annual Walking Challenge at the 76th Scientific Sessions Meeting in New Orleans, Louisiana. The Walking Challenge, supported by AstraZeneca, promotes healthy behaviors, provides wellness education, and motivates healthcare professionals to “walk the talk”, all in a fun and engaging manner.

The Walking Challenge will also encourage participation in the Wellness Lives Here Pavilion, a new addition to the Association’s annual meeting. In this dedicated wellness area, meeting attendees can participate in activities such as cooking and exercise demos to promote healthier lifestyle choices.

Type 2 Diabetes is one of fastest growing public health crises today and for decades, exercise has been considered a cornerstone of diabetes management, along with diet and medication. To prevent and cure diabetes and to improve the lives of all people affected by diabetes is at the heart of the Association’s mission. A shared vision to engage healthcare professionals and their patients with tools that enhance chronic disease management and prevention unites the Association and Heka Health in their efforts.

“Focusing on wellness activities and providing an engaging way to keep meeting attendees active throughout our event is a key focus on this year’s event,” said Judy Lewis, Director, Corporate Alliances for the Association. “We are excited to be partnering with Heka Health and AstraZeneca to bring our mission to life through innovative technology-enabled solutions.”