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Announcing the ASTRA Holidash Challenge! 
'Tis the season to step up and make those steps count! Join the ASTRA Holidash challenge with your peers as you dash around your store and office making magic this holiday season. Your steps give you the chance to win big prizes.

On your marks, get set, go! The ASTRA Holidash Challenge kicks off on Neighborhood Toy Store Day, Saturday, November 9 at 12:01 a.m. CT and ends on Tuesday, December 31 at 11:59 p.m. CT.  Track your steps using your own personal Fitbit, Apple Watch, Garmin, or the step trackers integrated on your iPhone/Android smartphone via Apple Health or Google Fit. (i)

To join:

1) Download the 'Heka Walk' app:

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2) Launch the App and complete the registration and pairing process:
  • Launch the Challenge app and select the 'ASTRA Holidash' from the list of Walking Challenges
  • Complete the registration fields and pair your supported step tracker (see the Challenge FAQ Webpage for details)
3) Start Walking!
  • To sync your step data to the app, select 'Tap to sync step' at the top of the dashboard
  • Note that your steps will only count from the time you first pair your step tracker
  • Please sync your step data at least one time per 24 hour period and before the Challenge end time to make sure all your steps count!


Add on a few extra steps! Scan the QR code on your membership renewal confirmation and on your 2020 Marketplace & Academy confirmation to earn 10,000 bonus steps for each. (ii)

Membership Renewal: Sign up prior to 12/31 and use the Challenge app to scan the QR code received in your confirmation email.

Register for Tradeshow:  Register prior to 12/31 and use the Challenge app to scan the the QR Code received in your confirmation email.

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Work your way up the leaderboard for your chance to win one of three prizes provided by ASTRA! Your steps enter you into a lottery where one winner will be drawn.

500,001+ Steps

Holidash Bundle:

  • 1 Night Hotel @ ASTRA's 2020 Marketplace & Academy + Breakfast in Bed​

  • 1 Pair of Socks

  • 1 ASTRA Water Bottle

  • 1 Gift Card for New Athletic Shoes

  • Value $400

250,001 - 500,000 Steps

  • 1 $50 Gift Card

  • 1 ASTRA Water Bottle

  • 1 ASTRA Apron

  • 1 ASTRA Coffee Mug

10,000 - 250,000 Steps

  • 1 ASTRA Water Bottle

  • 1 ASTRA Apron

  • 1 ASTRA Coffee Mug

Prize winners to be announced the week of January 6th, 2020.

If you have any questions, email us at


(i) The Walking Challenge app requires iOS 9.0 and above on the following devices:  iPhone 4S and above, iPad Air, Mini, and 3rd & 4th generation iPads. Android requirements: Android 5.0 and above that have not been customized by the phone-tablet manufacturer.

(ii) To scan QR codes:

  1. Open the 'Heka Walk' Challenge app

  2. Press the Scan-In button located on the Walking Challenge dashboard in the app. Note that you will need to allow the app access to your device's camera 

  3. Align the app viewer with the QR Code and the code will automatically be detected and confirmed

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