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Join the Walking Challenge at the Cattle Industry Convention & NCBA Trade Show in New Orleans! 
Participate in some friendly competition amongst your peers as you work your way up the leaderboard and try to exceed the Challenge Step Goals to win prizes!


The Walking Challenge starts on Wednesday, Jan. 30 at 7 a.m. CST and ends on Friday, Feb. 1 at 5 p.m CST. Participants can track their steps using their own personal Fitbit, Apple Watch, Garmin, or the step trackers integrated on their iPhone/Android smartphone via Apple Health or Google Fit. (i)

To join:
1) Download the Heka Walk Challenge app:
  • Click here to download the app from the Apple App Store
  • Click here to download the app from the Google Play Store
2) Complete the in-app registration and pairing process:
  • Launch the Challenge app and select the "NCBA" from the list of Walking Challenges
  • Complete the registration fields
  • Pair your supported step tracker (see the Challenge FAQ Webpage for details)
3) Start Walking!
  • To sync your step data to the app, select "Tap to sync steps" at the top of the dashboard
  • Note that your steps will only count from the time you first pair your step tracker
  • Please sync your step data at least one time a day as some data sources will not provide step data that is over 24 hours old
You can also join via the Walking Challenge link on the event app
(which is listed as CIC& NCBA Trade Show in the app store).
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All Challenge participants reaching 5,000 plus steps each day (Jan. 30 & 31) are entered into a random drawing to win one of five $25 Visa gift cards. ​

Daily Top Stepper (Jan. 30, 31 & Feb. 1) will win one Fitbit Alta.

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Scan the six (6) QR code signs using the Challenge App at the following locations to earn bonus steps that will be added to your Walking Challenge total:(ii)


  • 5K Run = 2.5K step boost

BEEFit 5K & Fun Run @ Canal Place Parking Lot

on Thursday, January 31st at 6:00 am – 7:00 am

  • Yoga = 5K step boost

BEEFit Yoga @ Hilton Riverside New Orleans Hotel in the River Room

on Wednesday, January 30th at 6:30 am – 7:00 am​

  • (4) Trade Show Floor Locations = 500 step boost each, up to 2K bonus steps a day!




The Top Stepper on the final cumulative leaderboard will be awarded the Grand Prize:


(1) Complimentary Registration for 2020 Cattle Industry Convention in San Antonio, (1) Complimentary Pair of Stetson/Roper Boots and (1) Fitbit Charge 3

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Prizes will be awarded at the Registration desk.

***You do not need to be present on Friday, 2/1, to win.***

If you have any questions, email us at

(i) The Walking Challenge app requires iOS 9.0 and above on the following devices:  iPhone 4S and above, iPad Air, Mini, and 3rd & 4th generation iPads. Android requirements: Android 5.0 and above that have not been customized by the phone-tablet manufacturer.

(ii) To scan QR codes:

  1. Open the 'Heka Walking Challenge' app

  2. Press the Scan-In button located on the Walking Challenge dashboard in the app

  3. Select 'Capture QR Code' (you will need to allow the app access to your device's camera) 

  4. Align the app viewer with the QR Code and the code will automatically be detected and confirmed

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