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Join the Pfizer 2021 Pfocus Step Challenge 
November 29-30, 2021
The Challenge encourages participants to get moving, engage in some friendly competition with your peers, and work together to reach cumulative step level goals. 

The Pfocus Step Challenge begins on Monday, November 29, at 12:01 am ET and ends on Tuesday, November 30, at 11:59 pm ET. Attendees may use their own Fitbit, Apple Watch, Garmin, or the movement trackers integrated on their iPhone/Android smartphone via Apple Health or Google Fit.*


1) Download the Heka Well app below:


2) Set up your Challenge account

  • Launch the Challenge app and select "Pfocus Step Challenge" from the list

  • Complete the in-app registration process

  • Pair your step tracker

    • Anyone can track their steps using their smartphone* by pairing with Apple Health on iOS or Google Fit on Android (VERY IMPORTANT: You must have the Apple Health or Google Fit app installed on your phone and tracking your steps before pairing.)

    • Heka Well also imports step data from Fitbit, Garmin, Apple Watch

    • Note: Pair now! Your steps will only be credited in the Challenge after you first pair your tracker

3) Start stepping!

  • To sync your step data from your tracker to the Challenge app, select "Tap to sync steps" at the top of the Summary screen​

  • Sync your step data frequently, at least once daily. Some step trackers do not transfer step data that is over 24 hours old


As a group, you will be challenged to get up and move to accumulate steps.  We are very excited to share that Pfizer IM will make a donation based on which cumulative Step Level you reach as a group within the 2 days.


Here are the Step Levels and donation amounts corresponding to each:


Level 1: 1,000,000 (5,000 steps/person/day) = a donation of $6,000
Level 2: 1,300,000 (6,500 steps/person/day) = a donation of $9,000
Level 3: 1,800,000 (9,000 steps/person/day) = a donation of $12,000


Pfizer IM's donation based on the highest Step Level reached will be split among 3 food banks across the country.  Greater Vancouver Food Bank, Daily Bread in Toronto and Welcome Hall Mission in Montreal.



You may monitor the group's progress toward reaching the above Step Level Goals on the Leaderboard tab in the Heka Well app. View not only your personal data in My Stats and the Top 25 individual steppers under Leaders, but also the Total Steps for the group under Event Statistics. The statistics and Leaderboard rankings are updated every10-15 minutes.


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If you have any questions, visit the Challenge FAQ or email us at

* Supported devices and operating systems

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