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Join the Maritz Global Events Wellbeing Challenge
presented by Caesars Entertainment and powered by Heka Health
at IMEX America November 9-11, 2021

This year’s Challenge gives you the opportunity to reunite with fellow attendees and focus on taking good care of yourself throughout IMEX America by concentrating on the Maritz Global Events 5 Dimensions of Wellbeing, both live and digitally.

 

Registration is easy! ​Download the app, be a part of the fun and earn chances to win amazing prizes!

The Wellbeing Challenge starts on Tuesday, November 9 at 12:00 p.m. (noon) PST and ends on Thursday, November 11 at 12:00 p.m. (noon) PST. 

The Heka Well app collects activity data and creates a dynamic experience for IMEX America attendees. In addition to counting steps, participants can earn bonus steps by completing bonus activities. You can earn over 50,000 bonus steps to help you push yourself up the leaderboard.

 

Join Now
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2) Set up your Challenge account

  • Launch the Challenge app and select "IMEX" from the list

  • Complete the in-app registration process

  • Pair your step tracker

    • Anyone can track their steps using their smartphone* by pairing with Apple Health on iOS or Google Fit on Android (make sure Apple Health or Google Fit is installed on your phone before pairing)

    • Heka Well also imports step data from Fitbit, Garmin, Apple Watch

3) Start stepping!

  • To sync your step data to the Challenge app, select "Tap to sync steps" at the top of the Summary screen

    • Please make sure you are actively logged into the Challenge app and ​SYNC YOUR STEP DATA FREQUENTLY, AT LEAST ONE TIME PER DAY as some data sources will not provide step data that is over 24 hours old

    • Note that your steps will only count from the time you first pair your tracker

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4) Connect:

  • Stop by the Wellbeing Challenge Booth (in Bayside Foyer outside the exhibit hall entrance) to get your Wellbeing Challenge sticker to identify you to fellow Challengers and Connect with them in the app. The Wellbeing Challenge booth will open at 9:30 a.m. PST on Tuesday, Nov. 9.

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1) Download the "Heka Well" Challenge app

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Questions? Check out our FAQ here or email info@hekahealth.com.


Challenge Prizes

GRAND PRIZES

  • Grand Prize Drawings on Thursday, November 11 at 3:00 p.m. PST @ Maritz Global Events booth (#D2203)

 

You have the opportunity to be entered into drawings for 3 prize packages *** based on the following criteria:

1) THE CAESARS PALACE PACKAGE

The package includes a VIP two-night stay in luxurious accommodations in the Octavius Tower with a VIP dinner for two at Gordon Ramsay's Hell’s Kitchen and spa access.

 

Qualifications: All participants that are in the Top 25 of the final leaderboard will be entered into a drawing for a chance to win a Caesars Palace package, presented by Caesars Entertainment. One (1) random winner will be awarded. Both digital and live audiences are eligible.

2) THE PARIS PACKAGE

The package includes a VIP two-night stay at the romantic Paris Hotel in Las Vegas overlooking the strip with a dinner for two at Gordon Ramsay's Steak and spa access.

Qualifications: All participants that reach over 50,000+ steps by the end of the Challenge will be entered into a drawing for a chance to win a Paris Package, presented by Caesars Entertainment. Two (2) random winners will be awarded. Both digital and live audiences are eligible.

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DAILY STEP GOAL PRIZES

  • Tuesday, November 9 

    • Starting at 9:30 a.m. PST @ Wellbeing Challenge booth in Bayside Foyer outside the exhibit hall entrance The first 20 participants to stop by the Wellbeing Challenge booth will win 2 tickets for the Eiffel Tower Viewing Deck ***

    • Qualifications: Complete the in-app Challenge registration, start walking and stop by the Wellbeing Challenge booth and say hello. Live audience only - first come, first served.

  • Wednesday, November 10

    • Drawing #1 at 11:15 a.m PST @ Maritz Global Events booth (#D2203). 20 winners of LINQ High Roller tickets for 2 ***

    • Qualifications: All in-person participants who reach 10,000 steps by 9:00 a.m. PST on Wednesday, Nov 10 will automatically be entered into a random prize drawing at 11:15 a.m. Live audience only. 

  • Wednesday, November 10 

    • Drawing #2 at 4:45 p.m. PST @ Maritz Global Events booth (#D2203). 20 winners of Zip Line Tickets for 2 ***

    • Qualifications: All in-person participants who reach 20,000 steps by 3:00 p.m. PST on Wednesday, Nov 10 will automatically be entered into a random prize drawing at 4:45 p.m. PST. Live audience only. 

Step goal prize drawing winners will be announced at the Maritz Global Events Booth and shared on social media. To collect prize, please stop by booth #D2203.


Bonus Activity
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Healthy IMEX Experience

We know you will be immersed in the IMEX America experience either digitally or live and it can be draining. Whether you are at home or in Las Vegas, the Wellbeing Challenge incorporates many of the IMEX America activities and your own activities to keep you healthy.

Move up the Leaderboard quicker by participating in the Bonus Activities. You can earn over 50,000 bonus steps.

There are several ways to increase your leaderboard position through Bonus Activities. These activities are based on the Maritz Global Events 5 Dimensions of Wellbeing (check out the e-book here). They are designed to help you think specifically about the many aspects of your life and keep it all in balance. Once the Challenge has started, press the "Bonus Activities" selector ** in the Challenge App.

NOTE: We have identified activities for the Live Audience (L) and for both Digital and Live Audiences (DL).

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1. Personal Wellbeing - Caring for yourself

 

Scan-In: Earn bonus steps for scanning the QR code at the following locations:

  • IMEX Run - Wednesday November 10, 6:30-8:00 a.m. (L) - Get ready for the show and run, jog or walk and scan for bonus steps at the finish line. Meet on the sidewalk next to the Daylight Beach Club entrance and the Mandalay Bay hotel. Register for free here.

  • Relaxation Reef - Join us in the Relaxation Reef located in the Wedding Chapel at Mandalay Bay during the break times to focus on you. Join us for a 15 minute meditation class and earn bonus steps. (L)

Bonus: 1,000 steps per day at each activity

Activity Log - You don’t have to walk to land on the top of the leaderboard. With this in-app feature, you work out like you normally do and get steps added to your challenge total. Take a Peloton class, use a rowing machine or do a yoga class and you will accumulate steps.  Look up the activity in the Challenge app and log the time you spent doing the activity and automatically receive the equivalent steps in the Challenge app. (DL)

Gratitude Journal - Log 3 things you are grateful for or the positive events that have happened in your day.  Practice journaling for your mind daily to lower your stress levels and feel calmer at night. Journal entries are kept private. (DL)

 

Bonus Steps: 1,000 steps per day 

 

2. Social Wellbeing – Caring for others

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Social Connect - Meet other Wellbeing Challenge participants that are identified with the Challenge sticker throughout the show. Share with others what you want to learn during the event by using the in-app feature to scan others' personal Connect QR codes. (L)

Bonus:  500 steps per connection and up to 5 per day

 

Instagram, Tweet and Facebook: Use the in-app modules to share photos of you participating in the IMEX America activities and the Wellbeing Challenge to earn bonus steps. Bonus steps are automatically added and (posts are auto-tagged with #IMEX21, @MaritzGlobalEvt, #CaesarsMeansBusiness, @heka_health). Users can post as often as they like and are rewarded steps for one post a day per module. (DL)

 

Bonus: 1,000 steps per day

 

Scan-In: Locate and scan the QR code: 

  • Wellbeing Challenge Booth (outside Show Entrance)- Get your Wellbeing Challenge sticker to identify you to your fellow Challengers, check out where you stand on the leaderboard, connect with fellow Challengers and perhaps you will pick up a random prize. Remember to scan the QR code for bonus steps. Located outside the show entrance. (L)

 

Bonus: 1,000 steps per day

 

3. Environmental Wellbeing - Caring for the earth

 

Come by and learn all that is happening in the People and Planet Village. There are two opportunities to earn bonus steps:

Scan-In: Locate and scan the QR code at the following locations:

  • Check in at the People & Planet Village Welcome Desk - (Booth #C2009) (L) 

  • Visit the Clean the World Counter - (Booth #C2009) (L)

 

Bonus: 1,000 steps per day at each location

 

Reduce CO2 Emission - Track estimated reduction of IMEX America’s Wellbeing Challengers carbon footprint real time on the leaderboard and support the IMEX America environmental effort. We need to know and understand the scope of our climate footprint and the impact of our actions. (DL)

 

4. Career Wellbeing – Caring for your career

Come by and learn all that is happening in the Inspiration Hub. Check in at the Secondary Counter in the Hub and earn bonus steps, network with other attendees and discuss your career goals. We are all here to help each other.

Scan-In: Locate and scan the QR code at:

  • Inspiration Hub, Secondary Counter - Booth #C0634 (L) 

Bonus: 1,000 steps per day

 

 

5. Financial Wellbeing - Caring for the financial future of the industry

ECPAT is near and dear to our industry’s heart. ECPAT is doing great work to help stop human trafficking. We encourage you to educate yourself about this amazing organization. (DL)

 

Donate: Use the in-app feature to learn more about ECPAT and, if you are able, donate. Maritz Global Events has dedicated the IMEX America 2021 donations to ECPAT in the name of our late colleague and industry leader Andy Smith who passed away in December 2020. Andy was very passionate about ECPAT and its mission. (DL)

 

Bonus: 1,000 steps per day

 

Earn an additional 1,000 bonus steps!

 

Stop by to say hi to our Wellbeing Challenge Sponsors and the IMEX team. Sharing a hello can enhance your mental health and overall Wellbeing. Spread the positivity throughout the show! (L) 

Scan-In: Earn bonus steps for scanning the QR code at the following locations:

  • Maritz Global Events - (Booth # D2203) 

  • Caesars Entertainment - (Booth #D3416) 

  • IMEX America Show Information Counter - located in the Registration Area 

  • IMEX America Press Center -  (Both # D2601)

Bonus: 1,000 steps per day

 

For more information visit the Wellbeing Challenge booth located in the Bayside Foyer in front of the entrance to the Hosted Buyer Lounge at the event, or email us at info@hekahealth.com

Refer to list of supported operating systems for mobile devices.

** Bonus Activity:

  1. On the Challenge app's main dashboard, tap the Bonus Activities selector.

  2. Press the Scan-InGratitude Journal, DonateActivity Log, Social Connect, Facebook, Instagram, or Tweet button and follow the app instruction to receive your bonus steps.

*** For prizes: 

  • You must be registered for IMEX America to participate and win prizes in this Challenge

  • For the Grand Prizes: Accommodations subject to availability and excludes major holidays, reservations must be booked at least 30 days in advance, offer is valid until October 31, 2022 and is non-transferable. Rachael Riggs will contact and distribute the grand prize certificates to the winners.  

  • Offer for the Activity Prizes (Eiffel Tower Viewing Deck, LINQ High Roller, FLYLINQ Zipline tickets) is valid until December 30, 2022.