powering wellbeing experiences
JUMP TO: Join Bonus Activities Prizes
Join the 5th Annual IMEX Frankfurt Well-being Challenge. Participate in a range of well-being activities and enjoy some healthy competition with your peers. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.
In addition to competing as an individual, you can form a team of three or more members and compete against other teams based on average points. As further motivation, you can also see how you stack up against your teammates on the Team Leaderboard! See if you can beat our sponsor/partner teams.
The IMEX Well-being Challenge starts on Tuesday, May 19 at 9:00 a.m. CEST and ends Thursday, May 21 at noon CEST
TO JOIN
1) Download the Heka Well app
2) Set up your Challenge Account:
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Select the "IMEX Frankfurt" Challenge, complete the in-app registration, and pair your supported activity tracker:
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Apple iPhone: iPhone, Apple Watch, Fitbit, or Garmin
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Android Phone: select Steps tracked by your Phone (via Health Connect), Samsung Health (requires Samsung Health to be synched with Google's Health Connect), Google Fit, Fitbit, or Garmin
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3) Earn points for every step you take and bonus activity you complete
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Stop by the Well-being Challenge booth in Hall 9 (across from the food trucks eating area) to get your Challenge sticker to identify you to fellow Challengers so you can "Social Connect" with them to earn bonus points.
QUESTIONS?: Check out our FAQ pages, fill out our support form, email info@hekahealth.com, or stop by the Challenge booth in Hall 9
BONUS ACTIVITIES
Engage in well-being activities and earn bonus points to help you achieve your goals. You will earn bonus points for each completed activity. Once the Challenge has started, tap the Bonus Activities button at the bottom of the Challenge App.*
Social Connect: earn 500 bonus points per connection. Just stop by the Wel-lbeing Challenge booth in Hall 9 to pick up your Wellbeing Challenge sticker to identify you to fellow Challengers. Then connect with them via your Challenge app and learn what they are interested in learning from others at this event.
Scan-In: earn bonus points for scanning the QR codes at the following locations:
1) Las Vegas Convention and Visitors Authority (LVCVA) booth (Hall 8, #E275): stop by the Challenge co-sponsor's booth to learn the many ways LVCVA supports wellness for the event industry to earn 1,000 bonus points per day.
2) Caesars Entertainment booth (Hall 8, within the LVCVA booth C290): stop by the Challenge co-sponsor's booth to learn the many ways Caesars Entertainment supports wellness for the event industry to earn 1,000 bonus points per day.
3) Wellbeing Challenge desk: stop by to pick up your social connect pin and learn how to custom-design your own Wellbeing Experience to support and stay connected with your community and drive new sponsorship and fundraising revenue to earn 1,000 bonus points per day.
4) PMCA Foundation booth (F441): stop by the PCMA Foundation booth and hula hoop to earn 1,000 bonus points per day. Earn an additional 2,000 bonus points for every donation to the PCMA Foundation of $25 or more (https://foundation.pcma.org/donate/).
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Sound Healing: Sound healing utilizes sound frequencies and vibrations, like those from singing bowls, to induce relaxation, promote healing, and enhance well-being. So find a quiet space (like the Well-being Lounge) and follow along with the in-app video. You will receive 1,000 bonus points per day at the end of each session.
Prevue Wellness Article: Earn 1,000 bonus points (limit one grant during the Challenge) by clicking the 'Prevue Wellness' bonus activity in the Challenge app to read about the winners of the IMEX America 2025 Challenge.
Gratitude Journal: Use the app and enter the 3 things you are grateful for or the positive events that have happened in your day. Practice your journaling daily to lower stress levels and feel calmer at night. You will automatically receive 1,000 bonus points per day for completing your journal entries.
LVCVA Video: Earn 1,000 bonus points (limit one grant during the Challenge) by learning more about LVCVA via a short sizzle reel.
Caesars Entertainment White Paper: Automatically earn 1,000 bonus points (limit one grant during the Challenge) when you click Caesars White Paper link and read about how wellness is a core value that has shaped Caesars Entertainment culture for years.
Activity Log: engaging in your various fitness activities, from weight lifting to stretching, aerobics to using a manual wheelchair. Select the activity log bonus activity in the Challenge app and log the time you spent doing the activity to receive the equivalent points (limit of 1 entry of up to 1 hour per day).
CHALLENGE PRIZES
5K+ points: All participants that reach the 5K+ point goal level will receive 30-days free access to The Mindfulness App (no credit card entry required). Additionally, you will receive a code for 50% off of their subscription service if you want to continue your access to their over 500 guided meditations, immersive sleep stories, themed courses on stress, focus, sleep and resilience, and nature soundscapes, as well as personalized reminders with streak tracking. These can all be accessed via an iOS or Android app or directly on the web in 12 different languages.
15K+ points: Be one of the first 60 participants to reach the 15K+ point goal level and stop by the LVCVA booth (Hall 8, #E275) to pick up your choice (as supplies last) of a LVCVA foldable tote bag, freeze cooling wine glass, or wellness kit (includes magnesium balm, cough and congestion relief balm, Happy Feet spray, cooling towel)
30K+ points: All participants that reach the 30K+ point goal level will be entered into one of three prize drawings for their choice of one of the Wellness Packages listed below.
LAKE TAHOE RETREAT
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Escape to North America’s largest alpine lake with a 2-night King room stay at the stylish Caesars Republic Lake Tahoe
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Dinner for two at Gordon Ramsay Hell's Kitchen at Caesars Republic
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Stretch limo to and from the airport
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Unwind and enhance your overall wellbeing with a 50-minute massage, relaxing aromatherapy, indulge and much more at Reflections the Spa at Caesars Republic Lake Tahoe
Gordon Ramsay Hell's Kitchen at Caesars Republic
Lake Tahoe
Caesars Republic Lobby
THE ATLANTIC CITY GETAWAY
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2-night stay in a King room at the luxurious Caesars Atlantic City
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Dinner for two at the recently opened Nobu Restaurant and round trip limo transfer to the airport
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Access to Qua Baths & Spa, a luxurious retreat that taps into the natural, healing powers of water to bring you a one-of-a-kind experience. Includes a 50-minute massage
Atlantic City
Caesars Atlantic City
Qua Baths & Spa
PARIS LAS VEGAS - TRANSPORTED TO THE CITY OF LIGHTS
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2-night stay in a Luxurious King room at the Paris Las Vegas Hotel
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Dinner for two at the recently opened Martha Stewart Restaurant – The Bedford
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Round trip limo transfer to the airport
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Access to the 25,000-square-foot Voie Spa, including a 50-minute massage for two
Paris Las Vegas
The Bedford by Martha Stewart
Pool à Paris
FINAL TOP 10 PRIZE DRAWING
All participants that are in the Final Top 10 on the leaderboard, will be entered into a drawing for one Wellness Stay at Caesars Palace Package. The prize package includes: ***
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2-night stay at Caesars Palace in a Deluxe King room overlooking the Las Vegas Strip
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Stretch limo to and from the airport
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Envelop yourself in Qua Baths & Spa’s sprawling 50,000-square-foot spa grounds where you can indulge in an array of skincare and massage services. Includes a 50-minute massage
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Dinner for two at world-renowned Chef Nobu Matsuhisa’s award-winning Nobu Restaurant at Caesars Palace *$400 limit
Caesars Palace Las Vegas
Qua Baths & Spa
Nobu Restaurant
TOP TEAMS
In addition to bragging rights, the active members of the top Team on the leaderboard at the end of the Challenge (based on final average points attained by teams with a minimum of 3 active members) will all receive one-year free access to The Mindfulness App (no credit card entry required). Additionally, you will receive a code for 50% off of their subscription service if you want to continue your access to their over 500 guided meditations, immersive sleep stories, themed courses on stress, focus, sleep and resilience, and nature soundscapes, as well as personalized reminders with streak tracking. These can all be accessed via an iOS or Android app or directly on the web in 12 different languages.
The final top Team will also interviewed by Prevue Meetings + Incentives and featured in an upcoming article. Check out Prevue's articles featuring the winners of last year's IMEX Frankfurt 2025 Challenge).
The Top 10 and 30K+ point drawing prize winners will be announced via email after the Challenge has ended and prize certificates will be email directly to winners. The 5K+ and Top Team prizes will also be sent out at the end of the Challenge to your registered Challenge email. You must be a registered attendee of IMEX Frankfurt 2026 to win prizes.
