powering wellbeing experiences
JUMP TO: Videos & Photos Join Bonus Activities Prizes
Join the 8th Annual IMEX America Challenge. Participate in a range of wellbeing activities and enjoy some healthy competition with your peers. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.
In addition to competing as an individual, you can form a team of three or more members and compete against other teams based on average points. As further motivation, you can also see how you stack up against your teammates on the Team Leaderboard! See if you can beat the IMEX staff and our sponsor/partner teams.
The IMEX Wellbeing Challenge starts first thing on Tuesday, October 7 (12:01 a.m. PT) and ends Thursday, October 9 at noon PT
VIDEOS & PHOTO LIBRARY
Jump to: AI-Fitness
Testimonial and AI-Motion Tracking Fitness Videos
"I just wanted to say thank you for creating, and managing, the wellbeing challenge. The highlight for me, aside from prizes and being healthy, was the wonderful guy you had working at the front desk. From all the people he must have seen pass by, he always made me feel welcome and recognized. As someone travelling alone to the event I can tell you that made all the difference to me." ... Hayley, FairVote Event Manager
Testimonial
Squats
Memory Game
Side Stretching
Standing Crunch
Balloon Popping
Arm Stretch
Balloon Popping
Memory Game
Memory Game
Squats
Arm Stretch
Side Stretching
Balloon Popping
Memory Game
Balloon Popping
Balloon Popping
Balloon Popping
20K Point Prize Winners
5K Point Prize Winners
On The Leaderboard
Final #1 Team: Heron Hill
Final #1 Individual: Jim G
Social Connecting
Scan-In, Push-Up Challenge and More
TO JOIN
1) Download the Heka Well app
2) Set up your Challenge Account:
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Select the "IMEX America" Challenge, complete the in-app registration, and pair your supported activity tracker:
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Apple iPhone: iPhone, Apple Watch, Fitbit, or Garmin
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Android Phone: select your phone tracker via your Google Account, Google Fit app, or Samsung Health (requires Samsung Health to be synched with Google's Health Connect), Fitbit, or Garmin
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3) Start Moving and Connecting
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Stop by the Wellbeing Challenge booth in the foyer area just outside the Hosted Buyer Lounge to get your Challenge sticker to identify you to fellow Challengers so you can "Social Connect" with them to earn bonus points.
QUESTIONS?: fill out our support form, email info@hekahealth.com, or stop by the Challenge booth in the foyer area just outside the Hosted Buyer Lounge
BONUS ACTIVITIES
Engage in wellbeing activities and earn bonus points to help you achieve your goals. You will earn bonus points for each completed activity. Once the Challenge has started, tap the Bonus Activities button at the bottom of the Challenge App.*
Social Connect: earn 500 bonus points per connection. Just stop by the Wellbeing Challenge booth in the foyer area just outside the Hosted Buyer Lounge to pick up your Wellbeing Challenge sticker to identify you to fellow Challengers. Then connect with them via your Challenge app and learn what they are interested in learning from others at this event.
Scan-In: earn bonus points per day for scanning the QR codes at the following locations:
1) Wellbeing Challenge desk: located in the foyer area just outside the Hosted Buyer Lounge, stop by to pick up your social connect pin and earn 1,000 bonus points per day for trying out one of our AI-driven fitness activities with motion tracking analysis and personalized guidance.
2) Caesars Entertainment booth (C3852): stop by the Challenge co-sponsor's booth to learn the many ways that Caesars Entertainment is supporting wellness for the event industry to earn 1,000 bonus points per day.
3) Las Vegas Convention and Visitors Authority (LVCVA) booth (C3843): stop by the Challenge co-sponsor's booth to hydrate and earn 1,000 bonus points per day. The LVCVA will have a Fill-it-Forward refill station and 150 bottles available to giveaway –stop in to top up, refresh, and keep your energy up throughout the show.
4) PMCA Foundation booth (F441): stop by the PCMA Foundation booth and hula hoop to earn 1,000 bonus points per day. Earn an additional 2,000 bonus points for every donation to the PCMA Foundation of $25 or more (https://foundation.pcma.org/donate/).
5) Prevue booth (D2536): stop by the Prevue Meetings + Incentives booth to spin the Caesars Wellness Wheel for a chance to instantly win a luxury stay at Caesars Palace. By entering to spin, you’ll also be automatically entered to win exciting raffle prizes — including TUMI luggage, a Citizen Eco-Drive watch, an all-expenses-paid entry to a Prevue Visionary Summit, and surprises. On top of that you earn 1,000 bonus points per day.
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6) Circadian Cove: check out the next-generation wellness space designed by Olympian Meeting and a Ph.D. in Performance Psychology and Certified Mental Performance Consultant (CMPC). Grounded in circadian rhythm science, it delivers purpose-driven activations that align with the body’s natural energy cycles, helping attendees power up, refocus, or wind down. Plus earn 1,000 bonus points per day for participating in any of the activations.
7) Push-Up Challenge on Oct 8 from 8:00-8:15a PT (Circadian Cove): join us for a quick, energizing 15-minute movement session and earn 2,000 bonus points. You can choose your own pace and form (push-ups can be full, on your knees, against a wall, or even swap in air squats). It’s light, fun, and a great way to keep the morning momentum going.
8) Well-being Wheel (Inspiration Hub): earn 1,000 bonus points per day by taking a spin on the Well-being Wheel sponsored by 100% Pure New Zealand. Relax, recharge, and learn new ways to support your mental and physical health or ‘Hauora’ a Māori concept encompassing a holistic framework of health and wellbeing.
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Sound Healing: Sound healing utilizes sound frequencies and vibrations, like those from singing bowls, to induce relaxation, promote healing, and enhance well-being. So find a quiet space away from external stimuli (try out the Resilience Room) and follow along with the in-app video. You will receive 1,000 bonus points per day at the end of each session.
Gratitude Journal: Use the app and enter the 3 things you are grateful for or the positive events that have happened in your day. Practice your journaling daily to lower stress levels and feel calmer at night. You will automatically receive 1,000 bonus points per day for completing your journal entries.
LVCVA Video: Earn 1,000 bonus points (limit one grant during the Challenge) by learning more about LVCVA via a short sizzle reel.
Caesars Entertainment White Paper: Automatically earn 1,000 bonus points (limit one grant during the Challenge) when you click Caesars White Paper link and read about how wellness is a core value that has shaped Caesars Entertainment culture for years.
Activity Log: engaging in your various fitness activities, from weight lifting to stretching, aerobics to using a manual wheelchair. Select the activity log bonus activity in the Challenge app and log the time you spent doing the activity to receive the equivalent points (limit of 1 entry of up to 1 hour per day).
Well-being Research Survey: Purdue University is conducting an academic research study exploring well-being engagement at events and their impact on participants. After you’ve engaged in the IMEX America Challenge, please link to and complete the Purdue Research Study. At the end of the survey, you’ll receive instructions on how to claim a one-time grant of 2,500 bonus points.
CHALLENGE PRIZES
You’ll have the opportunity to qualify for 6 different prize opportunities based on the following criteria:
TWO PRIZE PICKUPS
5K Point Prize Pick Up (starting 10/7 at 10a PT): reach 5K points and be one of the 1st 60 Challenge participants to stop by the Wellbeing Challenge booth starting on 10/7 at 10a PT to win your choice (as supplies last) of a ticket for the Eiffel Tower Viewing Deck, the LINQ High Roller, or the FLYLINQ Zip Line
20K Prize Pick Up Starting 10/8 at 1p PT: reach 20K points and be one of the 1st 85 Challenge participants to stop by the LVCVA booth (C3843) to pick up your choice (as supplies last) of a Las Vegas wine chiller, socks, Raiders hat, yoga mat, or travel humidifier.
THREE POINT LEVEL GOAL PRIZE DRAWINGS
All participants exceeding the 30K+ cumulative point goal will be entered into one of three drawings for their choice of one of the Wellness Packages listed below.
LAKE TAHOE RETREAT
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Escape to North America’s largest alpine lake with a 2-night King room stay at the stylish Caesars Republic Lake Tahoe
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Dinner for two at Gordon Ramsay Hell's Kitchen at Caesars Republic
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Stretch limo to and from the airport
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Unwind and enhance your overall wellbeing with a 50-minute massage, relaxing aromatherapy, indulge and much more at Reflections the Spa at Caesars Republic Lake Tahoe
Gordon Ramsay Hell's Kitchen at Caesars Republic
Lake Tahoe
Caesars Republic Lobby
THE ATLANTIC CITY GETAWAY
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2-night stay in a King room at the luxurious Caesars Atlantic City
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Dinner for two at the recently opened Nobu Restaurant and round trip limo transfer to the airport
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Access to Qua Baths & Spa, a luxurious retreat that taps into the natural, healing powers of water to bring you a one-of-a-kind experience. Includes a 50-minute massage
Atlantic City
Caesars Atlantic City
Qua Baths & Spa
PARIS LAS VEGAS - TRANSPORTED TO THE CITY OF LIGHTS
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2-night stay in a Luxurious King room at the Paris Las Vegas Hotel
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Dinner for two at the recently opened Martha Stewart Restaurant – The Bedford
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Round trip limo transfer to the airport
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Access to the 25,000-square-foot Voie Spa, including a 50-minute massage for two
Paris Las Vegas
The Bedford by Martha Stewart
Pool à Paris
FINAL TOP 10 PRIZE DRAWING
All participants that are in the Final Top 10 on the leaderboard, will be entered into a drawing for one Wellness Stay at Caesars Palace Package. The prize package includes: ***
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2-night stay at Caesars Palace in a Deluxe King room overlooking the Las Vegas Strip
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Stretch limo to and from the airport
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Envelop yourself in Qua Baths & Spa’s sprawling 50,000-square-foot spa grounds where you can indulge in an array of skincare and massage services. Includes a 50-minute massage
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Dinner for two at world-renowned Chef Nobu Matsuhisa’s award-winning Nobu Restaurant at Caesars Palace *$400 limit
Caesars Palace Las Vegas
Qua Baths & Spa
Nobu Restaurant
TOP TEAMS
In addition to bragging rights, the top Team on the leaderboard (based on final average points attained by teams with a minimum of 3 active members) will be interviewed by Prevue Meetings + Incentives and featured in an upcoming article and win a free Wellbeing Challenge for their organization.** Check out Prevue's articles featuring the winners of the IMEX Frankfurt 2025 and IMEX America 2024 Challenges.
The Top 10 and Point Level Goal prize drawing winners will be announced via email after the Challenge has ended and prize certificates will be email directly. You must be a registered attendee of IMEX America 2025 to win prizes.
For more information fill out our support form, email info@hekahealth.com, or stop by the Challenge booth in the foyer area just outside the Hosted Buyer Lounge
* Bonus Activities: Click the hypertext link bonus activity name in the description list above (e.g., Scan-In) to get additional instructions for each activity.
** Unbranded Heka Health core bundle Challenge for up to 50 registrants for up to 1 week
