powering wellbeing experiences
JUMP TO: Join Bonus Activities Prizes
Join the 9th Annual IMEX America Challenge. Participate in a range of wellbeing activities and enjoy some healthy competition with your peers. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard. The IMEX Wellbeing Challenge starts Tuesday, October 13 (12:01 a.m. PT) and ends Thursday, October 15 at noon PT
TO JOIN
1) Download the Heka Well app
2) Select the "IMEX America" Challenge and complete the in-app registration:
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In addition to competing as an individual, you can form a team of three or more members and compete against other teams based on average points. As further motivation, you can also see how you stack up against your teammates on the Team Leaderboard!
- Pair your activity tracker
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Apple iPhone: iPhone, Apple Watch, Oura Ring, Fitbit, or Garmin
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Android Phone: select your phone tracker via your Phone, Google Fit, or Samsung Health (requires Samsung Health to be synched with Google's Health Connect), Fitbit, or Garmin
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3) Earn points for every step you take and bonus activity you complete
QUESTIONS?: fill out our support form, email info@hekahealth.com, or stop by the Challenge booth in the foyer area just outside the Inspiration Hub
BONUS ACTIVITIES
Engage in wellbeing activities and earn bonus points to help you achieve your goals. You will earn bonus points for each completed activity. Once the Challenge has started, tap the Bonus Activities button at the bottom of the Challenge App and select the desired bonus activity.
Social Connect: Just stop by the Well-being Challenge booth in the foyer area just outside the Inspiration Hub to pick up your Well-being Challenge pin to identify you to fellow Challengers. Then connect with them via your Challenge app and learn what they are interested in learning from others at this event and you BOTH earn 500 bonus points.
Scan-In: earn bonus points per day for scanning the QR codes at the following locations:
1) Well-being Challenge desk: located in the foyer area, stop by to pick up your social connect pin and earn 1,000 bonus points per day for trying out one of our AI-driven fitness activities with motion tracking analysis and personalized guidance.
2) Las Vegas Convention and Visitors Authority (LVCVA) booth: stop by the Challenge co-sponsor's booth to hydrate and earn 1,000 bonus points per day. The LVCVA will have a Fill-it-Forward refill station and 150 bottles available to giveaway –stop in to top up, refresh, and keep your energy up throughout the show.
3) Prevue booth (D2558): stop by the Prevue Meetings + Incentives booth to spin the Caesars Wellness Wheel for a chance to instantly win a luxury stay at Caesars Palace. By entering to spin, you’ll also be automatically entered to win exciting raffle prizes — including TUMI luggage, a Citizen Eco-Drive watch, an all-expenses-paid entry to a Prevue Visionary Summit, and surprises. On top of that you earn 1,000 bonus points per day.
4) PMCA Foundation donation: donate to the PCMA Foundation
(https://foundation.pcma.org/donate/) and then stop by the PCMA Foundation booth to earn 2,000 bonus points.
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5) Circadian Cove Rx: discover the medical-grade evolution of Circadian Cove, created by Olympian Meeting with guidance from a board-certified physician and Ph.D.-level performance experts. Blending circadian science with evidence-based recovery, diagnostics, and wellness services, Cove Rx helps attendees recharge, recover, and better understand what their bodies need throughout the event experience. Plus, earn 1,000 bonus points per day for participating in any of the activations.
6) Push-Up Challenge on Oct 14 from 8:20-8:35a PT (Circadian Cove): the #fit4events™ Push-Up Challenge brings event professionals together through movement, encouragement, and healthy competition. Participants are welcome to choose the push-up variation that works for their body and fitness level, including traditional push-ups, modified push-ups, elevated push-ups, or air squats for anyone with shoulder limitations. The challenge is designed to build energy, strengthen community, and show how an inclusive wellness activation can become a meaningful part of the event experience. No previous fitness experience is required.
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Breathwork: Experience the simple yet powerful technique of box breathing, a method to promote relaxation, calm the nervous system, reduce stress and anxiety, and improve focus by equalizing the duration of each part of the breath cycle. You will receive 1,000 bonus points per day at the end of each session.
Gratitude Journal: Use the app and enter the 3 things you are grateful for or the positive events that have happened in your day. Practice your journaling daily to lower stress levels and feel calmer at night. You will automatically receive 1,000 bonus points per day for completing your journal entries.
LVCVA Video: Earn 1,000 bonus points (limit one grant during the Challenge) by learning more about the co-sponsor, LVCVA, via a short sizzle reel.
Caesars Entertainment Video: Earn 1,000 bonus points (limit one grant during the Challenge) by learning more about the co-sponsor, Caesars Entertainment, via a short sizzle reel.
Caesars Entertainment "Elevated Events with Wellness": Earn 1,000 bonus points (limit one grant during the Challenge) when you click the "Why Wellness" link and read about how wellness is a strategic priority for conferences because it drives engagement, focus, and overall event ROI.
Activity Log: engaging in your various fitness activities, from weight lifting to stretching, aerobics to using a manual wheelchair. Select the activity log bonus activity in the Challenge app and log the time you spent doing the activity to receive the equivalent points (limit of 1 entry of up to 1 hour per day).
CHALLENGE PRIZES
One hundred and thirty five (135) Amazing Prize Opportunities!
5K+ POINT PRIZE PICKUP: starting 10/13 at 10a PT, reach 5K points and be one of the first 45 Challenge participants to stop by the Wellbeing Challenge boothto win your choice (as supplies last) of a ticket for the Eiffel Tower Viewing Deck, the LINQ High Roller, or the FLYLINQ Zip Line
20K+ PRIZE PICKUP: starting 10/13 at 1p PT, reach 20K points and be one of the 1st 85 Challenge participants to stop by the LVCVA booth to pick up your choice (as supplies last) of a Las Vegas wine chiller, socks, Raiders hat, yoga mat, or travel humidifier.
30K+ POINT LEVEL GOAL PRIZE DRAWINGS: All participants exceeding the 30K+ cumulative point goal will be entered into one of three drawings for their choice of one of the Wellness Packages listed below.
LAKE TAHOE RETREAT
Escape to the breathtaking shores of Lake Tahoe with an elevated alpine getaway designed for relaxation, indulgence, and unforgettable experiences.
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Two-night stay in a luxurious King Room at the sophisticated Caesars Republic Lake Tahoe
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Dinner for two at Gordon Ramsay Hell’s Kitchen, featuring an exceptional dining experience and world-class cuisine
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Private luxury airport transportation via chauffeured stretch limousine service
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Spa escape for two at Reflections Spa, including a 50-minute signature massage, aromatherapy enhancements, and exclusive wellness amenities designed to restore mind and body
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VIP welcome amenity upon arrival featuring curated local treats and premium refreshments
Library at Wolf by Vanderpump
Caesars Republic Room
Caesars Republic Pool
Caesars Republic & Harrah's
THE ATLANTIC CITY GETAWAY
Experience the energy, excitement, and sophistication of Atlantic City with an exclusive escape designed to combine luxury, relaxation, and world-class dining.
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Two-night stay in a luxurious King Room at the iconic Caesars Atlantic City
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Dinner for two at Nobu Atlantic City, featuring Chef Nobu Matsuhisa’s world-renowned Japanese cuisine in a chic and contemporary setting
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Private chauffeured airport transfers via luxury limousine service
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Ultimate wellness experience at Qua Baths & Spa, an award-winning sanctuary inspired by the restorative power of water, including a 50-minute signature massage and access to the spa’s renowned therapeutic amenities
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VIP welcome amenity upon arrival featuring premium treats and refreshments curated to enhance your stay
Caesars Atlantic City
Caesars Atlantic City Room
Qua Baths & Spa
PARIS LAS VEGAS - TRANSPORTED TO THE CITY OF LIGHTS
Immerse yourself in the romance, charm, and sophistication of Paris—without ever leaving Las Vegas. This curated escape combines elevated accommodations, exceptional dining, and indulgent wellness experiences inspired by the elegance of the City of Light.
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Two-night stay in a luxurious King Room at Paris Las Vegas, where European-inspired elegance meets the excitement of the Las Vegas Strip
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Dinner for two at The Bedford by Martha Stewart, an elevated culinary experience featuring expertly crafted dishes in a beautifully curated setting inspired by Martha’s famed country estate
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Private chauffeured airport transfers via luxury limousine service for a seamless VIP arrival and departure experience
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Spa experience for two at Voie Spa & Salon, including a 50-minute signature massage and full access to the 25,000-square-foot wellness retreat designed for ultimate relaxation and rejuvenation
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VIP welcome amenity awaiting your arrival, featuring premium refreshments and thoughtfully curated treats
Paris Las Vegas
The Bedford by Martha Stewart
Pool à Paris
Caesars Palace Las Vegas
Qua Baths & Spa
Nobu Restaurant
FINAL TOP 10 PRIZE DRAWING: CAESARS PALACE WELLNESS ESCAPE
As a reward for exceptional performance, all participants finishing in the Final Top 10 of the cumulative leaderboard will be entered into an exclusive drawing for a luxurious Caesars Palace Wellness Escape—an elevated Las Vegas retreat designed to rejuvenate, indulge, and inspire. The prize package includes:
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Two-night stay in a Deluxe King Room at the iconic Caesars Palace, featuring spectacular views of the world-famous Las Vegas Strip
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Private chauffeured airport transfers via luxury stretch limousine for a seamless VIP experience from arrival to departure
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Ultimate wellness experience at the award-winning Qua Baths & Spa, including a 50-minute signature massage and access to the spa's expansive 50,000-square-foot sanctuary featuring Roman Baths, Arctic Ice Room, Laconium Room, and other immersive wellness amenities
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Dinner for two at Nobu Restaurant Caesars Palace, Chef Nobu Matsuhisa's world-renowned dining destination, where innovative Japanese cuisine meets contemporary luxury (up to $400 value)
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VIP welcome amenity featuring premium refreshments and curated indulgences upon arrival
TOP TEAMS
In addition to bragging rights, the top Team on the leaderboard (based on final average points attained by teams with a minimum of 3 active members) will be interviewed by Prevue Meetings + Incentives and featured in an upcoming article. Check out Prevue's articles featuring the winners of the IMEX Frankfurt 2026 and IMEX America 2025 Challenges.
The Top 10, 30K+ Point Level Goal, and Top Team prize winners will be announced via email after the Challenge has ended and prize certificates will be email directly. You must be a registered attendee of IMEX America 2026 to win prizes.
Top Team members will also all receive one-year free access to The Mindfulness App (no credit card entry required), along with a code for 50% off of their subscription service if you want to continue your access to their over 500 guided meditations, immersive sleep stories, themed courses on stress, focus, sleep and resilience, and nature soundscapes, as well as personalized reminders with streak tracking. These can all be accessed via an iOS or Android app or directly on the web in 12 different languages.
