powering wellbeing experiences
We invite you to join the 9th Annual PCMA Wellbeing Challenge brought to you by Destination Cleveland and powered by Heka Health at PCMA edUcon 2025
JUMP TO: Join Bonus Activities Prizes
Participate in a range of wellbeing activities and enjoy some healthy competition with your peers. Earn chances to win prizes for reaching Challenge Goals as you work your way up the leaderboard.
In addition to competing as an individual, you can form a team and compete against other teams based on average points. Can your team keep up with the Destination Cleveland and PCMA Staff teams? As further motivation, you can also see how you stack up against your teammates on the Team Leaderboard!
The Wellbeing Challenge starts on Sunday, June 1 at 6:30 p.m. ET (coinciding with the opening reception) and ends on Tuesday, June 3 at 2:45 p.m. ET
1) Download the "Heka Well" Challenge app
2) Set up your Challenge account
-
Launch the Challenge app and select "PCMA EDU25" from the list
-
Complete the in-app registration process
-
Create your own Team, join an existing Team, or choose "No Team". Your team can compete against other Teams based on average points. View the Team rankings as well as how you rank against your teammates on the Team Leaderboard (minimum of 3 people per team to be qualified to be on the Team Leaderboard)
-
-
Pair your step tracker
-
Anyone with a smartphone* can track their steps:
-
Apple iPhone: select iPhone
-
Android Phone: Steps tracked by your Phone, Google Fit app, or Samsung Health via Google Health Connect
-
-
Heka Well also tracks step data from Fitbit, Garmin, and Apple Watch
-
3) Start moving
-
To sync your step data to the Challenge app, select "Tap to sync points" at the top of the Summary screen
-
Please make sure you are actively logged into the Challenge app and SYNC YOUR STEP DATA FREQUENTLY, AT LEAST ONE TIME PER DAY as some data sources will not provide step data that is over 24 hours old
-
4) Connect:
-
Stop by the Wellbeing Challenge Desk (location TBD) to get your Wellbeing Challenge pin to identify you to fellow Challengers so you can "Social Connect" with them to earn bonus points.
Questions? Check out our FAQs here, submit our online form, email us at info@hekahealth.com, or stop by the Wellbeing Challenge Desk (location TBD)
JOIN
BONUS ACTIVITIES
Engage in wellbeing activities and earn bonus points to help you achieve your goals. Once the Challenge has started, tap the Bonus Activities button at the bottom of the Challenge App and select the desired bonus activity listed below.**
Social Connect: earn 500 bonus points per connection (up to 100 total connections). Just stop by the Wellbeing Challenge Desk to pick up your Wellbeing Challenge pin to identify you to fellow Challengers and then connect with them via your Challenge app and learn what they are interested in learning from others at this event.
Gratitude Journal: use the app and enter the 3 things you are grateful for or the positive events that have happened in your day. Practice your journaling daily to lower stress levels and feel calmer at night. You will automatically receive 1,000 bonus points per day for completing your journal entries.
Breathwork - Box Breathing: experience the simple yet powerful technique of box breathing, a method to promote relaxation, calm the nervous system, reduce stress and anxiety, and improve focus by equalizing the duration of each part of the breath cycle. You will automatically receive 1,000 bonus points per day for completing the in-app breathwork session.
Activity Log: engaging in your various fitness activities, from weight lifting to stretching, aerobics to using a manual wheelchair. Select the activity log bonus activity in the Challenge app and log the time you spent doing the activity to receive the equivalent points (limit of 1 entry of up to 1 hour per day).
PCMA Foundation: the role of the PCMA Foundation is to support the mission of PCMA through fundraising and grant giving, focused on scholarships, education and research that will advance the global business events industry. Use the in-app donation link to learn about the PCMA Foundation and donate if at all possible. You will automatically receive a one-time grant of 1,000 bonus points.
.png)
Scan-In: earn 1,000 bonus points for scanning the QR codes at the following activities:
Daily Scans (Monday, Tuesday)
Wellbeing Challenge Desk: stop by the Challenge desk near PCMA Connect to learn how to custom-design your own Wellbeing Experience to support and stay connected with your community and drive new sponsorship and fundraising revenue.
Monday Only
5K Fun Run/Walk (6:30 a.m.): start your day with fresh air, great company, and the beautiful sights of Louisville. Whether you’re a runner or a walker, this Foundation tradition offers something for everyone. Enjoy the camaraderie as you make your way through the course and kickstart your day with a burst of energy. Registration required.
Tuesday Only
Sounds Bath (6:30 a.m.): immerse yourself in a full-body listening experience designed to nurture both mind and body. You’ll be surrounded by the soothing sounds of Himalayan and crystal singing bowls, chimes, tuning forks, and gongs as the harmonious vibrations guide you into deep relaxation and rejuvenation. Registration required.
Puppy Yoga (6:30 a.m.): destress and unwind while you combine the therapeutic benefits of yoga with the joyful company of furry friends. Registration required.
PRIZES
Point Level Goal Attainment Prizes: when you reach the 10K, 20K and 30K cumulative point levels, stop by the Wellbeing Challenge Desk to pick up your wellbeing prize for that level before Tuesday at 3:15 p.m.
Top of the Leaderboard Prize: the participant at the top of the leaderboard at the end of the Challenge wins a Vitamix blender. Prize winner will also be contacted via email.
Top Team: Visa gift cards plus bragging rights!
For more information check out our FAQs, submit our online support form, email us at info@hekahealth.com, or stop by the Wellbeing Challenge desk (location TBD)
* Supported devices and operating systems
** Bonus Activities: Click the hypertext link bonus activity name in the description list above (e.g., Scan-In) to get additional instructions for each activity.
*** Prizes: you must be registered for PCMA edUcon 2025 to participate and win prizes in this Challenge.