powering wellbeing experiences
10TH ANNUAL WELLBEING CHALLENGE
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JUMP TO: Join Bonus Activities Prizes
Dive into a variety of wellbeing activities and have some healthy fun with your colleagues. Compete solo or join forces as a team and earn chances to win prizes as you hit Challenge Goals and climb the leaderboard. The Wellbeing Challenge starts on Sunday, June 21 at 6:00 p.m. AST (coinciding with the opening Main Stage presentation) and ends on Tuesday, June 23 at 11:59 p.m. AST
1) Download the "Heka Well" Challenge app
2) Select the "PCMA Summit" Challenge and complete the in-app registration process
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In addition to competing as an individual you can form form a Team and compete against other Teams based on average points (minimum 3 active participants to be a qualified Team). View the Team rankings as well as how you rank within your Team on the Team Leaderboard.
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Pair your activity tracker
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Apple iPhone: select iPhone, Apple Watch, Oura Ring, Fitbit, or Garmin
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Android Phone: select Steps tracked by your Phone, Googlefit, Samsung Health (requires Samsung Health to be synced with Google's Health Connect), Fitbit, or Garmin
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3) Earn points for every step you take and bonus activity you complete
Questions? Check out our FAQs here, submit our online form, email us at info@hekahealth.com, or stop by the Wellbeing Challenge Desk (near the the PCMA registration desk and the Visit Lake Tahoe activation in the East Foyer)
JOIN
BONUS ACTIVITIES
Engage in wellbeing activities and earn bonus points to help you achieve your goals. Once the Challenge has started, tap the Bonus Activities button at the bottom of the Challenge App and select the desired bonus activity.
Social Connect: Earn 500 bonus points per connection (up to 100 total connections). Stop by the Wellbeing Challenge Desk starting on Sunday at 1pm to pick up your Wellbeing Challenge pin to identify you to fellow Challengers and then connect with them via your Challenge app and discover what they are interested in learning from others at this event.
Lake Tahoe "Beyond Awe Struck": Earn 1,000 bonus points (limit one grant during the Challenge) by exploring how Dr. Paul Piff and his research team from the University of California, Irvine, set out to measure awe at Lake Tahoe.
Caesars Entertainment "Elevated Events with Wellness": Earn 1,000 bonus points (limit one grant during the Challenge) when you click the "Why Wellness" link and read about how wellness is a strategic priority for conferences because it drives engagement, focus, and overall event ROI.
Chat: Use the in-app Chat module to interact with other Challenge participants and share your tips for staying well. You will earn 500 bonus steps for each post (limit of two bonus grants per day).
Meditation for an Anxious Mind: Soothe all the parts of your mind by first feeling your grounding and noticing you are safe.You will automatically receive 1,000 bonus points per day for completing the in-app meditation session.
Gratitude Journal: Use the app and enter the 3 things you are grateful for or the positive events that have happened in your day. Practice your journaling daily to lower stress levels and feel calmer at night. You will automatically receive 1,000 bonus points per day for completing your journal entries.
Activity Log: Engage in various fitness activities, from weight lifting to stretching, aerobics to using a manual wheelchair. Select the activity log and enter your time spent on your fitness activity to receive the equivalent points (limit of 1 entry of up to 1 hour per day).
Scan-In: Earn 1,000 bonus points for scanning the QR codes at the following activities:
Daily Scans (Monday & Tuesday)
Visit the Lake Tahoe Activation: Stop by the Challenge co-sponsor's activation to jump rope to get a Lake Tahoe cooling towel and earn your bonus points on both Monday and Tuesday.
AI Fitness Activities: Stop by the Wellbeing Challenge desk to try out one of the AI-driven fitness activities. Unwind with rejuvenating stretches and neck twists, power up with energizing squats and push-ups, or engage in playful options such as balloon popping and memory games. Earn your bonus points on both Monday and Tuesday.
Monday Only Scans
Fun Run (6:00 - 7:00 a.m.): Start your day with fresh air, great company, and the beautiful sights of Puerto Rico. Whether you’re a runner or a walker, this Foundation tradition offers something for everyone. Enjoy the camaraderie as you make your way through the course and kickstart your day with a burst of energy. Registration required. Sponsored by Visit Lake Tahoe.
Do Good, Feel Good (10:00 a.m. - 3:00 p.m.): Extend the concept of wellness to include the sense of purpose and fulfillment that comes from giving back.
Tuesday Only Scans
Puppy Yoga (6:30 - 7:30 a.m.): Destress and unwind while you combine the therapeutic benefits of yoga with the joyful company of furry friends. Registration required.
Sound Bath (6:30 - 7:30 a.m.): Immerse yourself in a full-body listening experience designed to nurture both mind and body. You’ll be surrounded by the soothing sounds of Himalayan and crystal singing bowls, chimes, tuning forks, and gongs as the harmonious vibrations guide you into deep relaxation and rejuvenation. Registration required.
Do Good, Feel Good (9:30 a.m. - 12:00 p.m.): Extend the concept of wellness to include the sense of purpose and fulfillment that comes from giving back.
PRIZES
10K+ POINT LEVEL DRAWINGS: All participants exceeding the 10K+ cumulative point goal will be entered into one of drawing for a Lake Tahoe Wellness Package.
20K+ POINT LEVEL DRAWINGS: All participants exceeding the 20K+ cumulative point goal will be entered into one of drawing for a Premium Lake Tahoe Wellness Package.
30K+ POINT LEVEL DRAWINGS: All participants exceeding the 30K+ cumulative point goal will be entered into one of three drawings for their choice of one of the Wellness Packages listed below.
LAKE TAHOE RETREAT
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Escape to North America’s largest alpine lake with a 2-night King room stay at the stylish Caesars Republic Lake Tahoe
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Dinner for two at Gordon Ramsay Hell's Kitchen at Caesars Republic
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Stretch limo to and from the airport
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Unwind and enhance your overall wellbeing with a 50-minute massage, relaxing aromatherapy, indulge and much more at Reflections the Spa at Caesars Republic Lake Tahoe
Gordon Ramsay Hell's Kitchen at Caesars Republic
Lake Tahoe
Caesars Republic Lobby
THE ATLANTIC CITY GETAWAY
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2-night stay in a King room at the luxurious Caesars Atlantic City
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Dinner for two at the recently opened Nobu Restaurant and round trip limo transfer to the airport
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Access to Qua Baths & Spa, a luxurious retreat that taps into the natural, healing powers of water to bring you a one-of-a-kind experience. Includes a 50-minute massage
Atlantic City
Caesars Atlantic City
Qua Baths & Spa
PARIS LAS VEGAS - TRANSPORTED TO THE CITY OF LIGHTS
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2-night stay in a Luxurious King room at the Paris Las Vegas Hotel
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Dinner for two at the recently opened Martha Stewart Restaurant – The Bedford
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Round trip limo transfer to the airport
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Access to the 25,000-square-foot Voie Spa, including a 50-minute massage for two
Paris Las Vegas
The Bedford by Martha Stewart
Pool à Paris
FINAL TOP 10 PRIZE DRAWING: All participants that are in the Final Top 10 of the cumulative leaderboard, will be entered into a drawing for one Wellness Stay at Caesars Palace Package. The prize package includes:
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2-night stay at Caesars Palace in a Deluxe King room overlooking the Las Vegas Strip
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Stretch limo to and from the airport
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Envelop yourself in Qua Baths & Spa’s sprawling 50,000-square-foot spa grounds where you can indulge in an array of skincare and massage services. Includes a 50-minute massage
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Dinner for two at world-renowned Chef Nobu Matsuhisa’s award-winning Nobu Restaurant at Caesars Palace *$400 limit
Caesars Palace Las Vegas
Qua Baths & Spa
Nobu Restaurant
TOP TEAM PRIZE: In addition to bragging rights, the active members of the top Team on the leaderboard at the end of the Challenge (based on final average points attained by teams with a minimum of 3 active members) will all receive one-year free access to The Mindfulness App (no credit card entry required). Additionally, you will receive a code for 50% off of their subscription service if you want to continue your access to their over 500 guided meditations, immersive sleep stories, themed courses on stress, focus, sleep and resilience, and nature soundscapes, as well as personalized reminders with streak tracking. These can all be accessed via an iOS or Android app or directly on the web in 12 different languages.
You must be registered for PCMA Business Events Summit 2026 to win prizes in this Challenge. Prize winners will be announced via email after the Challenge has ended and prize certificates will be emailed directly to the winners. Each participant is eligible to win one individual drawing prize.
